Master’s Degree in Digital Marketing & Data Analytics

From Strategy to Insight: The Master’s in Digital Marketing and Data Analytics

The Master’s Degree in Digital Marketing and Data Analytics prepares you to become a specialist capable of defining and implementing a company’s digital marketing strategy, mastering marketing data analysis tools, and collecting, processing, analyzing, and interpreting data and insights derived from a company’s digital ecosystem (social networks, websites, mobile apps, tablets, etc.).

Advantages

A versatile program that opens access to various in-demand careers in the job market:

+ Mastery of marketing data analysis tools

+ Operational approach to web marketing

+ Courses with adapted scheduling (every Friday and Saturday)

Career Prospects

Community manager
SEO Specialist
Data analyst
Web Marketing Consultant
Business Analytics Marketing Manager

Program Curriculum

Semester 1	Semester 2	Semester 3	Semester 4
Introduction to Digital Marketing	CRM	Artificial Intelligence Applied to Marketing	Final Project
Strategic and Operational Marketing	Search Engine Marketing (SEM)	Supply Chain Management (SCM)
Intercultural Marketing	B2B Marketing	Digital Communication
Services Marketing	Business Network Marketing	Social Media Marketing
Information Systems Technology and Management	Customer Experience	Marketing Data Analysis Methods
Statistical Software: R	Responsible and Ethical Marketing	Big Data Marketing Analytics
Web Development 1 (Python)	Web Development 2 (JFE, .NET)	Territorial Marketing
Infographics and Web Design	IoT	Sectoral Marketing
Innovation and Innovative Business Models	Data Mining	Methodology Seminar
Emerging Business Technologies	Introduction to BI	Reporting
Business English 1	Business English 2	Professional Skills for Innovation
Entrepreneurship	Digital Law and Electronic Security	Project Management

Semester 1	Semester 2	Semester 3	Semester 4
Introduction to Digital Marketing	CRM	Artificial Intelligence Applied to Marketing	Final Project
Strategic and Operational Marketing	Search Engine Marketing (SEM)	SCM
Intercultural Marketing	B2B Marketing	Digital Communication
Services Marketing	Enterprise Network Marketing	Social Media Marketing
Information Systems Technology & Management	Customer Experience	Marketing Data Analysis Methods
Statistical Software: R	Responsible and Ethical Marketing	Big Data Marketing Analytics
Web Development 1 (Python)	Web Development 2 (JFE, .NET)	Territorial Marketing
Infographics and Web Design	IoT	Sectoral Marketing
Innovation and Innovative Business Models	Data Mining	Methodology Seminar
Emerging Business Technologies	Introduction to BI	Reporting
Business English 1	Business English 2	Professional Skills for Innovation
Entrepreneurship	Digital Law and Electronic Security	Project Management

Certifications

Program	Level	Semester	Certification Technology
Master in Digital Marketing	1st Year	S1	ITS Python
		S2	ITS HTML 5
		S2	Google AdWords (SEO)
	2nd Year	S1	IBM Data Science